We have rebranded Tru-Test MiHub Livestock Management to Datamars Livestock, as it is now part of the Datamars Livestock family of brands.

Some of you may be familiar with Datamars, a leader in animal identification products (e.g. visual and EID tags) and animal health delivery products (e.g. injectors and drench guns). Datamars includes a globally recognised family of livestock brands including Z Tags, Temple Tag, and Simcro.

In late 2018 Datamars acquired the Tru-Test family of brands (including Tru-Test, Speedrite, Stafix, Pel, Patriot, and Hayes) and since then, we’ve been moving towards fulfilling our shared vision – to deliver integrated farm management solutions that provide the data you need to help support your farming decisions.

The evolution towards more connected and integrated on-farm solutions, and the even broader range of brands we now represent, has led to a change in name, from Tru-Test MiHub Livestock to Datamars Livestock. This new brand name encompasses our family of livestock brands (which have also had a refresh!) and allows us to expand our cloud software and solutions in new and exciting ways.
What has changed?
We’ve retained the functionality that you know and love, but have a fresh new look and feel.
While browsing around you might notice a few options have moved:

• Farms are now changed and managed on the left menu
• Your user details are also on the left menu

We hope you’ll celebrate with us on this milestone and the opportunities ahead. But more importantly we want you to know that we remain focused on serving you, our customer. The brands that you have come to trust and love are not going away, if anything they are only going to get stronger.